Mazda MX-5 receives “Red Dot: Best of the Best” award

Mazda MX-5 receives “Red Dot: Best of the Best” award

Mazda accepted the “Red Dot: Best of the Best” prize for the all-new Mazda MX-5  on 29 June at a gala ceremony in front of some 1,200 guests at the Aalto Theatre in Essen, Germany. The “Best of the Best” prize goes to exceptionally ground-breaking designs across many industries; only 1.6% of all submissions received the distinction during this year’s Red Dot Award: Product Design competition. “The MX-5 has always been about creating smiles, and design is a key part of its success,” says Kevin Rice, Mazda Europe’s design director, who accepted the Red Dot trophy together with Vice President Communications Wojciech Halarewicz. “Balancing tradition and progress, the new model was an exercise in knowing what to change and what not to. And I believe every inch of this car radiates life, movement and the promise of fun behind the wheel.” With its aggressive…